IRN BRU: BEATING THE SUGAR RUSH

How famous Irn Bru will change around the world                                                                 .                          …

NUTS FOR NUTELLA

Chaos spreads as Nutella-loving customers battle to get 70 percent off                                                                                         …

YOU’RE HIRED! 5 WINNING WORK HACKS FOR APPRENTICES

The new age of apprenticeships is here. From humble beginnings as a route into traditional industries, apprenticeships have geared up for the digital age. Since 2009, the number of media, digital marketing, and design apprenticeships have increased by a whopping 87%, meaning that an alternative entry route into creative industries is a reality. An apprenticeship…

TEN YEARS OF TWITTER – BUILDING BUSINESS 140 CHARACTERS AT A TIME

When co-founder Jack Dorsey posted the first tweet: “just setting up my twttr ”, who knew that ten years later it would generate 200 billion tweets per year – all within 140 characters. Named Twitter because the founders thought the definition, ‘a short burst of inconsequential information’, summed it up perfectly at the time. It was…

BRANDS WITH SOCIAL PURPOSE

Business with a heart – that’s the idea behind ‘social good’ brands. Organisations that extend their efforts beyond profit margins – by putting a human need at the heart of what they do. These brands are helping address a world need by ingraining it into their business plan, providing a wider contribution to society and…

THE SCIENCE OF A BRAND – THE ORIGINS OF PLEASURE

Brand (noun): a trade mark, goods of a particular make: a mark of identification made with a hot iron, the iron used for this: a piece of burning or charred wood, (verb): to mark with a hot iron, or to label with a trade mark. Why do we like an original painting better than a…

THE RISE OF 3D PRINTING

Welcome to the wonderful world of 3D printing, in which people can create anything from food to human skulls, to your favorite lipstick colour. In the past four years, 3-D printing has morphed from futuristic theory to consumer reality. More than more than 110 3D printing projects were launched on Kickstarter last year – illustrating…

CREATIVE SOCIETY PRESENTS THIS IS IT! – CULTIVATING CREATIVITY

The Creative Society presents THIS IS IT! a series of regional, live & interactive events bringing together 6,500 Creative Employment Programme interns & apprentices, employers and businesses from the creative sector to develop the future creative workforce. When starting out in a career it is incredibly dispiriting to be told: ‘it’s not what you know,…