YOU’RE HIRED! 5 WINNING WORK HACKS FOR APPRENTICES

The new age of apprenticeships is amongst us. From its humble beginnings as a route into traditional industies, apprenticeships have geared up for the digital age. They are now an incubator for creative talent with many progressive pathway options on offer. Since 2009, the number of PR, marketing, and social media apprenticeships have increased by…

TAKING THE ‘INSTA’ OUT OF INSTAGRAM

With over 400 million users, photo-sharing network Instagram is the fastest growing social media channel since Facebook, adding over 100 million users in the last 12 months. As a marketing channel for brands, Instagram delivers. It has the highest engagement rates of all social channels, providing 58 times more engagement per follower than Facebook, and…

TEN YEARS OF TWITTER – BUILDING BUSINESS 140 CHARACTERS AT A TIME

When co-founder Jack Dorsey posted the first tweet: “just setting up my twttr ”, who knew that ten years later it would generate 200 billion tweets per year – all within 140 characters. Named Twitter because the founders thought the definition, ‘a short burst of inconsequential information’, summed it up perfectly at the time. It was…

BRANDS WITH SOCIAL PURPOSE

Business with a heart – that’s the idea behind ‘social good’ brands. Organisations that extend their efforts beyond profit margins – by putting a human need at the heart of what they do. These brands are helping address a world need by ingraining it into their business plan, providing a wider contribution to society and…

DATA IS THE NEW OIL

Data in the 21st Century is like Oil in the 18th Century: an immensely, untapped valuable asset. Like oil, for those who see Data’s fundamental value and learn to extract and use it there will be huge rewards. We’re in a digital economy where data is more valuable than ever. It’s the key to the smooth…

ME, MY SELFIE AND I

Selfies matter. Selfies are a cry for help. Selfies are feminist. Selfies ruin relationships. It is safe to say that the humble selfie, in its short tenure as 2014’s cultural darling, has garnered its fair share of column inches. It is nothing short of a social media phenomenon. From being anointed by Oxford Dictionaries’ editors “Word of the Year 2013”…

SOCIAL MEDIA: EVOLUTION OF BEHAVIOUR THROUGH TECHNOLOGY

Social Media is something that cannot be ignored. From tweets, vines and viral videos to effortless functionality, the rate that society has adapted to the instagramming, hash tagging, screen-junkies of today is pretty astonishing. ‘Social Media: The Evolution of Behaviour through Technology’ was the topic on debate at the Financial Services Forum’s event last week,…

#WORLDEMOJIDAY IS NOW A THING

Emojis – they are truly everwhere. Today, July 17th, marks the inaugral #WorldEmojiDay, a holiday to celebrate our favorite ubiquitous-graphic icons.  How did we ever live without them? They’ve come a long way since their retro beginnings.  MSN Messenger spearheaded the first emoji awakening – with a set of 32 pixelated images, known then as emoticons. Since…

THE SCIENCE OF A BRAND – THE ORIGINS OF PLEASURE

Brand (noun): a trade mark, goods of a particular make: a mark of identification made with a hot iron, the iron used for this: a piece of burning or charred wood, (verb): to mark with a hot iron, or to label with a trade mark. Why do we like an original painting better than a…

SEXISM IN ADVERTISING – THE TWITTER BACKLASH

“Don’t risk dudeness.” That’s the tagline in Veet’s horrifyingly sexist new wax strip advertisement, which has stirred up huge controversy online from both men and women. The 30-second commercial features a couple peacefully sleeping in bed. A clean-shaven man wakes up, shocked, next to hairy guy with a woman’s voice — meant to imply that…

THE RISE OF 3D PRINTING

Welcome to the wonderful world of 3D printing, in which people can create anything from food to human skulls, to your favorite lipstick colour. In the past four years, 3-D printing has morphed from futuristic theory to consumer reality. More than more than 110 3D printing projects were launched on Kickstarter last year – illustrating…

TEDXTALKS – TEEN DISRUPTORS

“There is no-one more curious, no greater disruptor, than a teen on a mission. They prod, poke and dissect their worlds around them until they are confronted with answers – or mysteries – that capture their imaginations. Nothing else will do..” TEDxTeen Last weekend at the O2, London, 18 talks and seminars were given at…